Providing a model for the international marketing of Iranian startups (Case Study: Iranian Virtual Service Startups in maritime industrial )

Resol Roveisi, Mostafa; Yousefi, Homayoun; Mahmoodi, Edris

doi:10.22113/jmst.2022.350175.2483

Providing a model for the international marketing of Iranian startups (Case Study: Iranian Virtual Service Startups in maritime industrial )

Document Type : Original Manuscript

Authors

Mostafa Resol Roveisi ¹

Homayoun Yousefi ²

Edris Mahmoodi ³

¹ Ph.D. Student in management, Khorramshahr International Branch, Islamic Azad University , Khorramshahr, Iran

² Associate Prof., Department of maritime business management, Faculty of Economics and management, Khorramshahr Universty of Marine sciences and technology, Khorramshhar, Iran.

³ Assistant Prof.,, Department of management, Faculty of economics and social sciences shahid chamran university of ahvaz, ahvaz, Iran.

10.22113/jmst.2022.350175.2483

Abstract

The purpose of this research is to provide a model for international marketing of Iranian startups with a focus on Iranian virtual service startups. This research is an applied research in terms of its purpose; Because in addition to the educational and scientific aspect, it will also have a practical aspect for various companies and organizations related to Iran's virtual service startups. Also, according to its nature and method, it is a qualitative research. But since this research aims to design a model, the research approach is exploratory. The results of this research showed that, in general, the characteristics of the destination country, knowledge characteristics of the company, international experience of the company, communication, marketing skills, gaining experience and training, company structure, strategies, and classification of international customers are the main themes of the international marketing model of startups. They were Iranian. Due to the emerging needs of customers, with the development of new technologies and business models, startups are unique tools that can be widely used in the maritime industry. Startups that operate in the field of marine industries can, in line with the implementation of plans and projects for the smartening of ports and maritime activities, in the areas of software production, creating internet-based tools and infrastructures, marketing, supplying equipment and parts needed for vessels, equipment Port operations, marine tourism, shipbuilding industry and design of telecommunication equipment, land and sea.

Keywords

International marketing

Iranian startups

Iranian virtual service startups

marine industries

maritime industrial

20.1001.1.20088965.1401.21.4.8.1

Subjects

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