Document Type : Original Manuscript
Authors
1 عضو هیات علمی گروه مدیریت دریا
2 phD in business administration from the university of Tehran
Abstract
The present study seeks to identify a framework for implementing innovative programs in the Covid 19 pandemic. The research in the value chain of Iran's seafood exporting industries has been carried out by a mixed method (qualitative-quantitative) and 32 companies exporting the mentioned industry have been studied through multiple case studies. Interviews and questionnaires were used to collect data and were analyzed by theme analysis method, fuzzy Delphi technique, structural-interpretive modeling and partial least squares technique. First, the value chain of the design industry has been approved by experts. Research findings show that in critical situations such as the Covid 19 pandemic, parts of the value chain that are closer to customers have higher technical capabilities to design new tactics tailored to critical situations. In addition, managers' innovation and foresight are two important factors in achieving and managing innovative tactics to deal with critical situations. Finally, a new classification of different parts of the industry value chain has been designed and presented to better deal with possible future crises.
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