Journal of Marine Science and Technology

Journal of Marine Science and Technology

Designing a Strategic Map and Implementing Swimming Sports Strategies in Fars Province with a Balanced Scorecard Approach

Document Type : Original Manuscript

Authors
Somayeh Emadi 1
Zohrab Gohari 2
Mohammad Sajjadian 3
1 Department of Physical Education and Sports Sciences, Dariun Branch, Islamic Azad University, Dariun, Iran.
2 2. Secretary of Physical Education of Fars Province General Education Department, Shiraz. Iran.
3 Department of Physical Education and Sports Sciences, Shoushtar Branch, Islamic Azad University, Shoushtar, Iran.
10.22113/jmst.2021.231437.2371
Abstract
The purpose of this study was to design a strategic map and implement swimming sports strategies in Fars province with a balanced scorecard approach. The research method is descriptive and applied in terms of purpose. Research data were collected in the field and in a mixed manner (quantitative and qualitative). The statistical population in the quantitative part, including the heads of the swimming boards of the province and cities and the managers of the clubs, was equal to 60 people and in the qualitative part, 12 experts. Due to the limitation of members, the statistical population was equal to the sample. The research tool was a researcher-made questionnaire whose validity was confirmed by 10 university professors and its reliability was confirmed by Cronbach's alpha test. (86/0 = α). Frequency percentage, logical induction method and strategic council were used to analyze the data. The results showed that in swimming province of Fars province, there are 4 perspectives of finance and development, customer, internal processes and growth and learning, 35 strategic goals and 38 criteria of determination. And 47 actions and initiatives were developed to achieve the goals. It can be concluded that the proposed model, in addition to implementing the strategy, has the ability to create the ground for achieving the long-term goals of Persian swimming.
Keywords
Fars Province
Strategic Objectives
Swimming Committee
Balanced Scorecard

Subjects

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Journal of Marine Science and Technology
Volume 21, Issue 4
Autumn 2023
Pages 55-67

  • Receive Date 15 May 2020
  • Revise Date 14 May 2021
  • Accept Date 17 May 2021
  • Publish Date 22 December 2022