Journal of Marine Science and Technology

Journal of Marine Science and Technology

Analyzing consumer behavior in sea Food Demand

Document Type : Original Manuscript

Author
Mohammad Amin Kouhbor
Department of Economics and Maritime Insurance, Faculty of Economics and Management, Khorramshahr University of Marine science and Technology, Khorramshahr, Iran.
10.22113/jmst.2017.27215.1642
Abstract
The aim of this article is to examine household’s behavior in the area of see food consumption. For this reason, data for 38900 Iranian urban and rural households in 2012-2013, which provided by Iran bureau of statistic (IBS) is used to estimate the demand and analyze consumer behavior for fish, shrimp and other sea food items in Iran. Data revealed that many households were not potentially see food consumer and reported zero consumption. Missed data and zero consumption is considered as a character of household level data. Hence, Tobit and Heckman two step procedure is used as two alternatives to deal with zero data as an appropriate estimation procedure. based on findings, Heckman two step procedure has more explanatory power than tobit. Also, Economic factor such as Family Income, Demographic ones, such as Household head education, household size and average age of family, and geographic factors will affect see food consumption.
Keywords
Sea food
Consumer Behaviour
Heckman procedure
Microeconometrics

Subjects

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Journal of Marine Science and Technology
Volume 22, Issue 2
Spring 2023
Pages 10-17

  • Receive Date 25 October 2015
  • Revise Date 23 October 2017
  • Accept Date 20 December 2017
  • Publish Date 22 June 2023