Journal of Marine Science and Technology

Journal of Marine Science and Technology

Analysis of coopetition strategy research with an emphasis on the transportation industry

Document Type : Original Manuscript

Authors
Mojtaba Abbaspour 1
Tahmors Hasangholipor Yasory 1
Mohsen Nazari 1
Jafar Sayareh 2
1 Department of Business Management, Faculty of Management, University of Tehran, Tehran, Iran.
2 Department of Maritime, Faculty of Maritime Engineer, University of Chabahar Maritime, Chabahar, Iran.
10.22113/jmst.2022.325526.2462
Abstract
 Abstract:
Change and development in the business environment have led to the creation of a new model of competition and cooperation in the market. The competition of most countries in the world market has led to a dramatic increase in competition in international trade. To consolidate the core role of companies and meet market needs, maximize market share and minimize running costs, adopting a coopetitive strategy has become common. The purpose of this article is to review the frequency and type of published research, the contents of research of influential countries and their cooperation, as well as major and flourishing thematic categories in coopetition strategy research from 1996 to 2022. In this study, we used CiteSpace software to analyze coopetition strategy research. Based on the analysis of 2998 researches from WoSCC database, the critical features of coopetition strategy research were obtained, which provides an overview of a system of coopetition strategy research with a view to the transportation industry worldwide. The results showed that given the thematic categories related to the transportation industry, were formed during the last decade (since 2010), but in the discussion of the flourishing of subject categories, the subject categories "Transportation Science and Technology" and "Transportation" Among the first three subject categories, they were identified with the strongest prosperity, and in particular, the industry in the last three years (2019 to 2022) has become an active field of coopetition strategy research. The results of this research will help researchers to quickly understand the frontiers of competing strategy research and gain more valuable scientific information. This study also provides resources for future research and useful insights for relevant researchers.
 
     1.INTRODUCTION
Strategy and management scholars increasingly use the term coopetition, coined by Novell founder Ray Noorda in the 1980s, to describe the simultaneous cooperation and competition by firms (Bengtsson and Raza-Ullah, 2016). Collaboration between competitors, beyond being unusual or novel, is common and has a long history in business. The first authors to formalize the term coopetition were Brandenburger and Nalebuff (1996).
They both analyzed coopetition using game theory and conceptualized coopetition as a positive-sum game, rather than a zero-sum game, in which players (competitors) can win even when competitors do not lose, win (Devece et al., 2017).

MATERIALS AND METHODS

The data used for the analysis were collected from the Web of Science Core Collection (WoSCC) database from 1996 to 2021. Finally, after searching the databases, 2998 records were obtained, which are used for data analysis using Cite Space version (5.8. R3). The time cut-off was 1 year.

RESULTS

The total number of publications (in all types of scientific documents) has increased from 37 numbers in 1996 to 358 numbers in 2021, and published articles have risen from 30 numbers to 330 numbers. A total of 2998 scientific researches related to coopetition strategy were identified between 1996 and 2022 and they were classified into 12 types of documents. Out of a total of 2710 articles published in the field of coopetition strategy, 63 articles are related to the transportation industry (about 2.3%). Results show that the issue of coopetition strategy has attracted the attention of the transportation industry since 2010, and specifically in 2020 and 2021, 43% of all studies of this industry have been conducted in these last two years.
Coopetition strategy research is multifaceted and has been applied to a wide range of subjects, from business and economics to management, engineering, computer science, psychology, environmental science, operational research, science and technology, and so on. Important topic groups lead researchers to a new perspective or open a path for coopetition strategy research and play an important role in the network and were also identified as milestones by CiteSpace. In the network, the most important subject category is "Business and Economics", which is the largest node with 855 articles, followed by "Management" (604), "Business" (410), "Engineering" (409), and " Computer Science" (358). Therefore, research on the topic of coopetition strategy is usually published in these subject categories.

DISCUSSION AND CONCLUSION

In this article, CiteSpace software was used to analyze the characteristics of scientific research distribution, international cooperation of countries, the co-occurrence of thematic categories, and the evolution of coopetition strategy studies from 1996 to 2022. Based on an analysis of 2,998 studies extracted from the WoSCC database, the critical features of coopetition strategy research were derived, providing a systematic overview of coopetition strategy research with a view to the transportation industry worldwide. Coopetition strategy research has grown rapidly in the last decade and will continue to develop rapidly in the next few years. The results of coopetition strategy research have been distributed in many journals. But more than half (55%) of coopetition strategy research in the field of transportation industry has been published in 5 journals.
The competition strategy is a typical interdisciplinary research and includes several topic categories. Strategy research results are generally attributed to the subject categories of business and economics, management, business, engineering, and computer science. Considering that the thematic categories related to the transportation industry were formed during the last decade (since 2010), but in the discussion of the prosperity of thematic categories, the thematic category of "Transportation Science and Technology" and "Transportation" Among the first 3 subject categories, they were identified with the strongest growth, and in particular, this industry has become an active field of coopetition strategy research in the last three years (2019 to 2022).
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Keywords
Subject categories
competition
cooperation
Subjects
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Journal of Marine Science and Technology
Volume 23, Issue 3
Summer 2024
Pages 39-54

  • Receive Date 22 January 2022
  • Revise Date 20 February 2022
  • Accept Date 06 March 2022
  • Publish Date 22 July 2024